Audience Measurement

It isn't enough to know that your digital signage network is running efficiently and functioning as you would expect it to. Advertisers and network owners want to know the content is not just playing in a vacuum but is paying dividends with the target audience they created the content for. Audience measurement gathers anonymous metrics on viewership at the venues in your your network to help solve this:

• How many people are actually watching your advertising content? What advertiser is happy paying for advert distribution only to find out that the content is not been seen? This problem is faced by advertisers in other digital mediums but especially so in Digital Out of Home. Reliable audience metrics tells advertisers that their content is being watched but also creates data over time that will guide content publishers to target the content more effectively.
• Is the content relevant for the audience viewing it? You have created content for male and female audiences but mostly woman are watching a particular screen. Wouldn't it be great if the screen was aware of this fact and changed it playback accordingly?

We are not interested in the identity of the viewers on a network but in gathering useful data for networks such as number of views per asset, screen and venue and demographic profile of audience such as age and gender.